Operating where decisions
carry real consequences.
We partner with life sciences leadership teams in moments that require speed, judgment, and senior accountability. Not advisors. Operators.
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We run Strategy Games for life sciences leaders making decisions they cannot afford to get wrong.
Market Reality
Life sciences organizations are under structural pressure: Growth expectations remain high while access tightens. Therapeutic areas are becoming more competitive and fragmented. Internal bandwidth at senior level is constrained. Decisions are increasingly irreversible and high-risk.
As highlighted in the Heidrick & Struggles 2026 Independent Talent Report, companies are shifting toward on-demand senior operators who can step in, lead, and deliver. Not advisors. Operators.
What We Do
Korajoki Advisory steps into the moments where leadership teams need:
- An interim leader who can take ownership immediately
- A sparring partner who challenges thinking at eye level
- A structured way to pressure-test strategy before committing
War games
Simulation-based strategic pressure testing for therapeutic area leaders.
War games help teams rehearse competitive moves, payer reactions, market access barriers, launch trade-offs, and portfolio choices before committing resources.
Typical formats:
- Competitive war games
- Indication expansion simulations
- Launch readiness stress tests
- Pricing and access trade-off games
- Portfolio prioritization battles
When the decision matters, rehearse it before the market does
The output is decision clarity under pressure.
Why It Matters
In life sciences, poor decisions rarely fail immediately. They fail slowly.
- Through weak positioning.
- Through market access friction.
- Through fragmented execution.
- Through competitors moving faster.
- Through teams mistaking alignment for commitment.
Korajoki Advisory helps leadership teams confront those risks early.
Core Engagement Models
Interim Leadership
Short-term deployment into critical roles where continuity and momentum cannot be lost.
- Leadership gaps during transition
- Launch or turnaround phases
- Cross-market alignment challenges
Leadership Sparring
Direct, high-trust engagement with senior leaders. This is not coaching. It is intellectual and strategic sparring.
- Franchise Heads
- TA Leaders
- General Managers
Strategy Games
Structured, simulation-based strategy work designed to expose blind spots before the market does. (For TA & Franchise Leaders)
- Competitive war games
- Indication expansion scenarios
- Pricing and access trade-off simulations
- Portfolio prioritization battles
Commercial Strategy & Execution
Targeted support on high-stakes commercial questions.
- Go-to-market models
- Market access strategy under constraint
- Competitive positioning in evolving categories
- Lifecycle and indication strategy
Transformation Acceleration
When alignment breaks down, execution stalls. We step in to re-align cross-functional teams and clarify priorities.
- Restore execution discipline
- Bridge gaps between functions
How We Work
Different by design:
Operator-led
Former senior executive, not career consultant.
No leverage model
Direct engagement only.
Selective mandates
Only where impact is real.
Outcome-driven
Success measured in decisions and results, not deliverables.
Client Impact
Clients use Korajoki Advisory to:
- Maintain momentum in critical leadership gaps
- Upgrade decision quality at the top
- De-risk high-stakes strategic choices
- Accelerate execution in complex environments
Founder
Juha-Matti Korajoki
Independent Strategy Advisor | Interim Leader
Former Head of CNS Europe at Teva Pharmaceuticals, with 20+ years leading commercial strategy, market access, and portfolio performance across global markets. Recognized for:
- Leading complex, multi-market businesses under pressure
- Translating ambiguity into clear strategic direction
- Driving alignment across commercial, medical, and access functions
- Delivering growth in highly competitive, regulated environments